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The
Old Chicago Franchising Corporation Program is designed to provide you
with the tools needed to create a memorable dining experience for every
guest.
Your
Old Chicago Franchising team.
Those granted
a franchise license will have the following support services available:
Site
Selection
Old Chicago's well-defined site criteria and development team will help
the Franchisee analyze the relative strengths and weaknesses of a site
he/she has selected. We will also provide demographic and market analysis
information to you at no cost.
Construction
& Design
Old Chicago will provide conceptual site plans and space plans at no cost.
For a modest fee, our design staff can do cad type space planning for
conversions and end cap locations which will speed up the plan preparation
process. We can also provide prototypical plans and construction specifications
as well as a list of recommended architectural firms and construction
companies who have experience working with Old Chicago design.
New
Restaurant Openings
Our Franchise Consultants and training team work closely with Franchise
Partners to ensure that all pre and post-opening procedures are followed,
including budgeting, timetables, training outlines, and checklists to
ensure the smooth opening and ongoing operations of the restaurant. Old
Chicago can provide trainers and other types of support throughout the
opening process.
Training
The Old Chicago training department will provide Franchisees, their management
team, and staff, comprehensive training programs that combine both restaurant
and classroom training. All Franchise management teams will receive seven
weeks of in-store training at a designated Old Chicago training restaurant.
Franchise
Consultant
Our Franchise Consultants serve as the liaison in the “partnership”
between our Franchise Partners and Old Chicago's restaurant support office.
All of them have extensive restaurant operations experience.
Manuals
& Operating Procedures
A set of comprehensive manuals are provided to an Old Chicago Franchisee
upon the signing of the Operating Agreement. These manuals are designed
for easy reference and serve as an authoritative source of information
about Old Chicago standard operating policies and procedures. These manuals
are frequently updated to reflect Old Chicago's response to the changing
needs of today's guests.
Marketing
Old Chicago restaurants rely primarily on a Local Restaurant Marketing
(LRM) program that allows each store to choose the marketing programs
and promotions that match the needs of the individual store's market.
Advertising and promotional materials are available at a reasonable cost
to Franchisees that support a LRM program. As such we employ our own graphics
designer to assist Franchise Partners with their LRM design needs. We
also employ a marketing professional to consult with our Franchise Partners.
Financing
and Real Estate Development
While we do not offer direct or indirect financing, Old Chicago Franchising
Corporation may recommend competent lenders who are capable of meeting
the financing needs of our Franchise Partners. We also work with national
developers that are ready and willing to provide real estate development
assistance to our Franchise Partners.
Purchasing
The purchasing department of Rock Bottom Restaurants, the parent company
of Old Chicago Franchising Corporation, negotiates services and price
agreements with approved suppliers and distributors for all restaurant
purchases. The volume of these purchases allows us to reduce costs for
all restaurants in the system. This service will be extended to all Old
Chicago franchised restaurants. Unlike many Franchisors, we do not derive
any income from manufacturers or distributors for purchases of products
sold to our Franchise Partners.
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